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Case study Schweppes Raspberry Ginger Ale
Essay specific features
Written by:
William J
Date added:
February 10, 2016
Level:
Grade:
A
No of pages / words:
2 / 374
Was viewed:
1704 times
Rating of current essay:
Essay content:
That once again shows that the marketing performance of SRGA is successful and in the right direction.
As to the issue of cannibalization, this was predictable and represents the standard way of development - 26% of SRGA sales came at the cost of CBNA other Ginger Ales, though initially estimated only 20%...
displayed 300 characters
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This data means that even compared to other CBNA Ginger Ales SRGA marketing, distribution as well as composition and taste is better. The other CBNA products sales are almost unaffected by introduction of SRGA as predicted.
For the current point Net Income from Schweppes Ginger Ales is increased by USD 440 000 (if we calculate the approximate income with SRGA and without it), if we take into the consideration that SRGA took only 3 percents of other Schweppes Ginger Ales...
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