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case study unilever

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Issue:

Business

 

Written by:

William B

 

Date added:

August 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1001

 

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9759 times

 

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Essay content:

It was projected to cost roughly 5 billion Euros and 25,000 employees. It was hoped that in the end it would more than pay for itself with better strategic stance, more efficient distribution, consolidated production, and generally increased overall efficiency. Unilever began the first 12 months of its restructuring with new acquisitions...
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It acquired industry leaders in their market segments. These companies included: Slimfast diet foods, Ben & Jerry’s ice cream, and the conglomerate Bestfoods. Bestfoods alone had 1999 sales of over $8 billion. The Bestfoods acquisition was pivotal to the long term future success of Unilever. Successful integration of their operations was not an option, it was a necessity...
displayed 300 characters

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