Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.

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Written by:

Gary P


Date added:

August 20, 2016








No of pages / words:

2 / 462


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More than 70% of the units have been sold. The case study will evaluate the strategic planning and marketing techniques used in marketing the dwelling units. 2. Methodology The data for evaluation will be mainly from the URA quarterly report on private housing, newspaper cutting, sales brochure of The Clift, and visit to the sales showroom and the actual location of the project...
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A comparative study of the marketing technique adopted by The Clift sales team will assessed vis-a-vis similar projects in the vicinity (eg. The Icon, The Sail@Marina Bay etc) The strategic planning process of The Clift project will be evaluated to see if the strategies are the best alternatives available for the developer; and the marketing techniques used will be assessed based upon some established marketing tools or techniques learned in the course of the MBA study...
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