Cash Flow

Essay specific features

 

Issue:

Business

 

Written by:

Linda T

 

Date added:

April 21, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 469

 

Was viewed:

1793 times

 

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Essay content:

As a result, macro-brewers are frantically searching for reasons why Americans are consuming less beer. Meanwhile, production in the craft beer segment has grown between 27 percent and 37 percent since 1985. While micro-brewers are inevitably changing the landscape of the market, there is some debate over what the future holds in store for the current craft beer craze...
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There has been a growing consumer attraction to the unique tastes and homespun images of the brands, as well as the relatively high survival rate for specialty brewers. Yet if you look at stock reports from domestic specialty brewers around 1990, it indicates that things do not appear promising for the endurance of this segment...
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