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Essay

Catalina Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Jerry G

 

Date added:

July 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2417

 

Was viewed:

8046 times

 

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Essay content:

All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work that would be challenging and most importantly, paid well. The five came up with an idea to use the new scanner technology at grocery stores to gather information and print a coupon for a rival product...
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They unanimously decided to name Mike O'Brien as their first Chief Executive Officer (CEO) due to the fact that he was the only one in the group who was not currently employed and could dedicate the most time to the project. O'Brien was also the most out-going and the best salesperson in the group with the best business connections...
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General issues of this essay:
Marketing Information System Catalina Marketing Consumer buying behavior and the role of coupons coupons Keshavlal Mangubhai & Co(woodking24-India) Make Business Relationship with Ecommerce Sale & Marketing to eMarketplace Mjunction , 50:50 Joint Venture of A TATA STEEL-STEEL AUTHORITY OF INDIA (SAIL) Marketing Consultancy Assignment : VoIP mobile telephone system Marketing and sale Marketing as a Focal Point Modifying EMployee behaviour Point of Sale THE PERSONALIZED SALE SYSTEM The Gap extends its web strategy to the store point of sale Point By Point Comparison Paper Gronroos: Service Management&Marketing Summary & Point of View chapters 7,8,9 Marketing plan for Hi-Fi system to Australia
 

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