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Essay

Catching the Starbucks Fever

Essay specific features

 

Issue:

Business

 

Written by:

Rene L

 

Date added:

April 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

36 / 10025

 

Was viewed:

5520 times

 

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Essay content:

Schultz then utilized Starbucks ability to provide quality coffee beans and opened up a new store called Il Giornale, which brewed coffee from these particular beans. By 1987, Il Giornale had decided to take over the assets of Starbucks and also, further changed its name to Starbucks Corporation. By the end of the year, Starbucks had increased the number of stores to 17 and furthered its location span by entering Chicago and Vancouver...
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By 1987, Il Giornale had decided to take over the assets of Starbucks and also, further changed its name to Starbucks Corporation. By the end of the year, Starbucks had increased the number of stores to 17 and furthered its location span by entering Chicago and Vancouver. In 1990, the company took further steps forward with expansion of the Seattle headquarters and an increase in resources with the opening of a new roasting plant...
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