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Essay

Category Management

Essay specific features

 

Issue:

Business

 

Written by:

Nicole W

 

Date added:

January 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3450

 

Was viewed:

1910 times

 

Rating of current essay:

 
Essay content:

The USP of Category management is in the fact that instead of the emphasis on brands within a single category of products thereby enhancing competition within a category, it takes a holistic view of the category and attempts to maximize profits for the whole category. By doing so, it professes to optimize profits of the individual brands within the category also...
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By doing so, it professes to optimize profits of the individual brands within the category also. In India, the modern retail industry is in a nascent stage but with a huge potential and a rapid growth projected in near future. There is much scope for venturing into category management, given its proven applicability in the West and its feasibility in transforming Indian retail industry...
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General issues of this essay:
A Vent into the Strategic Horizon of HRM A study focusing on the certain perspectives and practices of Strategic Human Resource Management by Abhinanda Gautam Business Process Management Business Process Management Category Management Employee Resourcing Process: A Positive Part Of Strategic Human Resources Management GAP: Strategic Management: Introduction; Vision, Mission, and Stakeholders INTERGRATING CRISES MANAGEMENT IN STRATEGIC PLANNING PROCESS IN INTERNATIONAL TRAVEL INDUSTRY Strategic Management and Business Policy Strategic Management and Business Policy Strategic Management and Business Policy Supplier management target corp strategic management process Strategic Business Management Relatives in Aristotle's category Age and Category Blocked Presentation
 

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