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Essay

Ccu - The Pisco Opportunity

Essay specific features

 

Issue:

Business

 

Written by:

Ila J

 

Date added:

February 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 942

 

Was viewed:

5195 times

 

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Essay content:

CCU is leader in domestic as well as international markets with its several brands. Its stocks are traded on Chilean Stock Market. CCU is vying a potential opportunity to enter the Pisco Liquor (brandy like beverage distilled from muscatel grapes) market. 1. Apply the five forces model to CCU’s major industry...
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Non-Alcoholic beverages like juice, aerated drinks, water etc. can also be considered as substitute. y It is a price sensitive market. Hence, due to the tax levies on a substitute product Pisco are lower than any other alcoholic beverages, the chances of switching to substitutes are high. Rivalry - Low y CCU holds the maximum market share to the tune of 88%, hence rivalry is not an integral part of the industry...
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