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Essay

Celebrities Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Elva M

 

Date added:

June 9, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2036

 

Was viewed:

1375 times

 

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Essay content:

Some companies in the world want to create instant popularity for their product; for this purposes, celebrity is one of the short cut (Mc Cracken 1989, p. 313). Celebrity can be defined as “an individual who is known to the public (actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed” (Kamins cited Friedman and Friedman 1979, p...
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34). From this terminology, we can see that a celebrity does not have to be an actress or an actor, but they may come from various fields of activities, even in the year 2000 IBM did a celebrity benchmarking using the Q-Score for one of their products (Deep Blue computer) which released in 1997 (www...
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General issues of this essay:
Individual Rights vs. Public Order Celebrities Marketing Celebrity Endorsement Marketing Campaigns Consumer Buying Process Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Marketing - celebrities in promoting products Marketing Defined Marketing Defined Organisational Marketing Defined Public Relations Defined Public Relations Defined The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign The rights of individual in the international public law Marketing Defined Individual rights and public order
 

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