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Essay

Celebrity Endorsement

Essay specific features

 

Issue:

Business

 

Written by:

Maryann C

 

Date added:

November 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3063

 

Was viewed:

2461 times

 

Rating of current essay:

 
Essay content:

The consumer does not buy premium priced products more than once on that basis, and so unacceptable quality cannot be masked by a celebrity presentation. There's one fact that advertisers need to keep in mind when using celebrity endorsements?never let the celebrity become your brand. If so, you'll run the risk of killing the brand no sooner has the hype and hoopla around the celebrity faded...
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If so, you'll run the risk of killing the brand no sooner has the hype and hoopla around the celebrity faded. It's also important to be clear about why a brand should use a celebrity. Is it to boost sales or to boost image? Or is it just to keep the brand alive? If it's to increase sales, the celebrity should be used for short-term promotions and brand activities...
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General issues of this essay:
Brand Management Brand Strategy and Management Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Celebrity Endorsement Marketing Campaigns Celebrity Endorsement Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Celebrity Endorsement CELEBRITY ENDORSEMENT Celebrity endorsement are a waste of money MARKET&BRAND MANAGEMENT Marketing and Brand Management
 

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