Order
 

1(888) 302 2271 1(877) 741 7256

Essay

Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility

Essay specific features

 

Issue:

Business

 

Written by:

Sandra J

 

Date added:

February 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3289

 

Was viewed:

7353 times

 

Rating of current essay:

 
Essay content:

Celebrity endorsements have long been seen as one of the most preferred tools to build a firm's brand equity by advertisers. This strategy has largely been successful. In fact every possible brand that enjoys high equity amongst its target populace has used celebrities at least once to endorse their products or services...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

However, when it comes to studying the effects of celebrity endorsement, very little work has been done to understand whether celebrity endorsements can lead to brand erosion, especially in high involvement products/services. This work primarily focuses on this issue. The overall picture that emerges reveals a positive relationship between celebrity endorsements and brand equity built through positive brand associations of the brand and the celebrity...
displayed 300 characters

General issues of this essay:
A High Involvement Purchase Brand Equity Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand equity Celebrity Endorsements Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Celebrity endorsements Consumer evaluations of sales promotion: the effect on brand choice creating brand equity High Involvement and Low Involvement in searching for product information Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Process Of Developing Consumer Based Brand Equity Aarong Bangladesh The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
 

Related essays:

x
Services