Celestial case study 2 and 5

Essay specific features

 

Issue:

Business

 

Written by:

Jimmy B

 

Date added:

April 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 459

 

Was viewed:

6851 times

 

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Essay content:

The French team was not quick to jump to this idea because they believe that this plan of action would not work. The French developed the “Nourrriture Excellente” which dealt with the French understanding of their customers rather than the American customers. Another problem faced by Celestial’s team was the makeup of the team itself...
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For example, there were meetings’ being held in Paris that were conducted in French, while the head boss Morris, unfamiliar with the French language, was present. This led to another problem. Morris had to rely on the team leader in France named Couture to relay information, making Morris dependent on Couture...
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