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Issue:

Business

 

Written by:

Theodore T

 

Date added:

September 5, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2136

 

Was viewed:

9668 times

 

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Essay content:

Specific to the speaker category, an improvement in technology has resulted in a competitive market, where product quality is the focus of many competing companies. Customer perceptions and preferences are heavily shaping the market category, explained in greater depth throughout later sections of the analysis...
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Bose are the market leader in sales, primarily because of the exposure of the brand, achieved through mass-media ads, TV, radio, magazines and schemes such as its inclusion in all new Mazda cars. Whilst the consumer perception of the brand is irrefutably positive and strong, many technologically savvy critics consider the brand inferior to many of its competitors in quality...
displayed 300 characters

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