Essay

Charismatic and Transformational Leadership Traits

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Whitman's vision for eBay has revolved around her intuitive understanding that the key to eBay lies in its users rather than in any sort of managerial structure that is typical of the successful companies from which she learned. Whitman's leading-by-example type of leadership is made possible by her strong communicative skills...
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Not just verbal communication of a daily type, but the willingness to communicate her vision through business practices. It was Whitman who first initiated eBay's first move toward national advertising, it was Whitman who recruited executives from various industries. Communication and trust go hand in hand in creating a charismatic transformational leader and Whitman has executed both great skill, managing to transform eBay into a company significantly different from what it was when she arrived while also managing to hold onto it core values...
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