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Essay

Charles Schwab Case

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Issue:

Business

 

Written by:

Annie N

 

Date added:

January 29, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1591

 

Was viewed:

3118 times

 

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The RIA market became an important source of revenue for Schwab. By 2000, Schwab had 5,900 affiliated RIAs, who controlled about 30% of Schwab's assets, up from zero in 1987. Merrill Lynch viewed these RIA's as a "virtual sales force" for Schwab: "We don't compete with the discounters. We do compete with Schwab...
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We do compete with Schwab. They have essentially built a Merrill Lynch by proxy." Schwab introduced the Mutual Fund OneSource program in 1992, enabling customers to purchase no-load mutual funds without paying commissions. The vast majority of OneSource assets were in non-Schwab funds, except the SchwabFunds money market, the only money market fund offered to OneSource customers...
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General issues of this essay:
Schwab Case Study Charles Schwab & Co Charles Schwab Case Study Charles Schwab Case Study Charles Schwab Case Charles Schwab In 2002 Charles Schwab In 2002 Charles Schwab vs Merrill Lynch Charles Schwab's Strategy Charles Schwab Charles Schwab Charles Schwab Charles Schwab - Talk to Chuck Charles Schwab in 2002 Schwab
 

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