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Essay

Charlotte Beers at Ogilvy and Mather

Essay specific features

 

Issue:

Business

 

Written by:

Charles B

 

Date added:

March 22, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1328

 

Was viewed:

385 times

 

Rating of current essay:

 
Essay content:

She assumed the leadership of Ogilvy at a time when the organization was internally bleeding. Charismatic founder David Ogilvy's resignation as CEO in 1975 had created a leadership vacuum which none of the succeeding leaders had been able to fill. In addition, the economic boom of the 80s had created a false sense of security that rendered the firm stagnant, unable to either anticipate or react to the changes taking place in the advertising industry...
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Charismatic founder David Ogilvy's resignation as CEO in 1975 had created a leadership vacuum which none of the succeeding leaders had been able to fill. In addition, the economic boom of the 80s had created a false sense of security that rendered the firm stagnant, unable to either anticipate or react to the changes taking place in the advertising industry...
displayed 300 characters

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