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Essay

Charlotte Beers at Ogilvy and Mather Worldwide

Essay specific features

 

Issue:

Business

 

Written by:

John G

 

Date added:

November 16, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 485

 

Was viewed:

7668 times

 

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Essay content:

What is your evaluation/assessment of the process Beers and her team went through to create the Vision and Values Statement? - Created “Stretch” Goals to weed out the employees that work themselves into new configurations - Picked a multi-discipline group that had the same desire to move forward - Depersonalize conflicts - Create passionate arguments - Created a group that she felt that she belonged to - Only the group members became true believers, had the arduous task of converting everyone else...
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And only Beers, had the drive / and vision to do it. 3. What type of leader is Beers? Explain whether these qualities are appropriate for the type of organizational change she is seeking to accomplish, given the circumstances facing O & M. - She has the ability to inspire / has presence - She has great ideas / but sometimes has the inability to express them - Frank and honest / tells people the way it is - As an outsider she was looking for likeminded people / and a place to fit in - She works well with clients / works well with people to motivate them...
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General issues of this essay:
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