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Essay

Charlotte Beers Case

Essay specific features

 

Issue:

Business

 

Written by:

Jasmine R

 

Date added:

October 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 783

 

Was viewed:

5888 times

 

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Essay content:

Above all, the company seems to have lost its identity. The network and culture was fragmented (whereas O&M was to be indivisible), and the agency's pride of creativity, "unorthodoxy" was falling apart. Beers takes over Her first moves are for change, and to establish a clear vision, she first listens to client complaints and needs...
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The message was very positive: CB knows the problem is serious, but instead of trying to do like everything was ok, she said "we're not going to do that anymore, so let's talk about what we can accomplish together". From these meetings CB understood what clients wanted: an agency that understood the complexity and the strength of the brand...
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