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Charlotte Beers: The Leadership of Change
Essay specific features
Written by:
Malcolm H
Date added:
August 16, 2013
Level:
University
Grade:
A
No of pages / words:
4 / 976
Was viewed:
696 times
Rating of current essay:
Essay content:
Charlotte was looking for people within the firm who would also realize the significance and value of “brand” for the agency. Beers needed to find like-minded “kindred spirits,” and began soliciting ideas for change from her senior managers in one-on-one interviews in order to probe their views on disciplines, different regions, as well as other staff members...
displayed 300 characters
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Charlotte was looking for people within the firm who would also realize the significance and value of “brand” for the agency. Beers needed to find like-minded “kindred spirits,” and began soliciting ideas for change from her senior managers in one-on-one interviews in order to probe their views on disciplines, different regions, as well as other staff members...
displayed 300 characters
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