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Chetan

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Issue:

Business

 

Written by:

Charles A

 

Date added:

May 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1242

 

Was viewed:

3417 times

 

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Essay content:

The new RTD (ready to drink) fruit alcohol beverage will cater to social needs (perception of a social, fun drink with a sense of belonging within peer consumer groups). Coca-cola has always targeted several segments of market according to its products and it satisfies the needs for many different consumers, ranging from the healthy diet consciousness through Diet Coke to the average human through its best selling drink regular Coke Base Descriptor Justification Geographic Region Consumers in regional/rural areas of Australia consume 50% more alcohol than city people (Salvation Army, Alcohol Awareness Survey 2003)...
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The new RTD (ready to drink) fruit alcohol beverage will cater to social needs (perception of a social, fun drink with a sense of belonging within peer consumer groups). Coca-cola has always targeted several segments of market according to its products and it satisfies the needs for many different consumers, ranging from the healthy diet consciousness through Diet Coke to the average human through its best selling drink regular Coke Base Descriptor Justification Geographic Region Consumers in regional/rural areas of Australia consume 50% more alcohol than city people (Salvation Army, Alcohol Awareness Survey 2003)...
displayed 300 characters

General issues of this essay:
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