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Chevrolet SWOT analysis

Essay specific features

 

Issue:

Business

 

Written by:

Natalie S

 

Date added:

January 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 523

 

Was viewed:

7681 times

 

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Essay content:

Its newest slogan "Chevy, the longest lasting cars on the road," continues the company image of producing durable products. ? Product diversity- Chevrolet features many different products for many different target groups. It has five divisions of vehicles: cars, trucks, sport utility vehicles, vans, and commercial vehicles...
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Because of its diversity it can market its products to almost any target group. It produces a 145 hp Cobalt for under $15,000 as well as a 505 hp Corvette for over $65,000. ? Racing Sponsor- One of Chevrolet's biggest marketing assets is its five racing teams: NASCAR Nextel Cup Series, NASCAR Craftsman Truck Series, Indy Car Series, American Le Mans Series, and NHRA Drag Racing...
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General issues of this essay:
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