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Chevrolet SWOT analysis
Essay specific features
Written by:
Natalie S
Date added:
January 24, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 523
Was viewed:
7688 times
Rating of current essay:
Essay content:
Its newest slogan "Chevy, the longest lasting cars on the road," continues the company image of producing durable products.
? Product diversity- Chevrolet features many different products for many different target groups. It has five divisions of vehicles: cars, trucks, sport utility vehicles, vans, and commercial vehicles...
displayed 300 characters
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Because of its diversity it can market its products to almost any target group. It produces a 145 hp Cobalt for under $15,000 as well as a 505 hp Corvette for over $65,000.
? Racing Sponsor- One of Chevrolet's biggest marketing assets is its five racing teams: NASCAR Nextel Cup Series, NASCAR Craftsman Truck Series, Indy Car Series, American Le Mans Series, and NHRA Drag Racing...
displayed 300 characters
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