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Essay

Chicken of the Seas

Essay specific features

 

Issue:

Business

 

Written by:

Alvin B

 

Date added:

July 15, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 933

 

Was viewed:

2225 times

 

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Essay content:

In addition, motivation of purchase can be marketer-induced to incite new needs/wants by introducing consumers new uses of canned tuna through the introduction of new recipes (ii) Information Search ? The purchase of canned tuna is a routine, repetitive and habitual behaviour, as such consumers largely rely information search internally based on their previous purchases of various brands of canned tuna...
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Nevertheless some consumers may rely on external search. For example, health conscious consumers will extend their search externally by searching for product information such as nutritional facts of the various brands of tuna. Consumers who are price sensitive will search for price information and sales promotions in the form of discount coupons in newspapers (iii) Alternative Evaluation ? Consumers will have in mind an evoke set of brands that they intend to purchase after engaging the above information search...
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General issues of this essay:
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