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Essay

China: Google's achille heel

Essay specific features

 

Issue:

Business

 

Written by:

Virginia S

 

Date added:

February 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2233

 

Was viewed:

9819 times

 

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Essay content:

As at the end of 2005, Google still owns 27% of the market, a slight increase from the 24% it had two years earlier. However, it is far behind Baidu, which market share sky rocketed from 2.5 to 46% in the same period! The reasons behind this recent switch in Internet users’ preferences are pretty worrying for Google...
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Indeed, the current Chinese version of the search engine is highly unreliable, to say the least, as admitted by Google China team members. The revealing words “Google China is not something we are proud of” were even used. The website is actually just a translated version of the international search engine, hosted in the United States and absolutely not tailored to meet the Chinese market...
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General issues of this essay:
China: Google's achille heel Company Innovation - Google Google Inc. Google Search Engine Google and the Government of China: Google's Problem in China Google: The World's Most Innovative Search Engine Possible Cultural Changes inside Google Company Search Engine Optimization In-Forming: Google, Yahoo!, MSN Web Search entertainment programming for the American Broadcasting Company Google Search Engine Censorship in China Search Engine Legal Framework in France Search Engine
 

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