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Essay

China'S Rising Retail Market

Essay specific features

 

Issue:

Business

 

Written by:

Margaret M

 

Date added:

November 29, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1375

 

Was viewed:

4667 times

 

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Essay content:

In 2007 China posted 17% growth in retail spending. Electronics retailers Guomei and Suning posted record numbers, and both paint positive pictures for the future as Chinese consumers continue to buy LCD TVs from LG Electronics and mobile phones from Nokia (NOK). Much of this continued growth is fueled by Chinese under the age of 32...
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My firm, the China Market Research Group (CMR), conducted in-depth interviews with 500 Chinese between the ages of 22 and 32 in 10 cities to gauge whether fears of a global slowdown would influence their shopping habits. The answer was a resounding no. A full 90% of interviewees said they expected to "spend considerably more" in 2008 than they did in 2007, and the vast majority was "very optimistic" about salary potential in the next two years, with the majority expecting salary increases of 10% to 25% in next year...
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