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Chinese Retail Industry
Essay specific features
Written by:
Richard M
Date added:
August 4, 2011
Level:
College
Grade:
A
No of pages / words:
1 / 162
Was viewed:
1687 times
Rating of current essay:
Essay content:
The fact that a market like China has a significant geographical and cultural segmentation makes the task even more challenging. It requires great effort on the part of the company to try and understand each distinctive consumer group and the specific factors affecting their preferences and behaviours...
displayed 300 characters
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The fact that a market like China has a significant geographical and cultural segmentation makes the task even more challenging. It requires great effort on the part of the company to try and understand each distinctive consumer group and the specific factors affecting their preferences and behaviours...
displayed 300 characters
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