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chipman union odor eaters
Essay specific features
Written by:
Stacey B
Date added:
September 6, 2015
Level:
University
Grade:
A
No of pages / words:
12 / 3088
Was viewed:
4654 times
Rating of current essay:
Essay content:
There was already a company which manufactured deodorizing socks, and promoted deodorizing as a product characteristic. So, it is important to ask how to make effective price strategy, and attempt to know the unique aspects of competition in the market. Finally, as we know, what is the most important question they should ask is how to make consumers aware the "brand...
displayed 300 characters
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To do this, communication strategy should be carefully examined.
Product Evaluation
Limitation of Product Differentiation
According to consumer research conducted by GFM, both consumers and retailers regarded socks as a product category, which was hard for companies to achieve product differentiation...
displayed 300 characters
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