Chocolate,Pte

Essay specific features

 

Issue:

Business

 

Written by:

Olivia M

 

Date added:

March 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 409

 

Was viewed:

2421 times

 

Rating of current essay:

 
Essay content:

To get a market share in Indonesia 2. high margin contribution SWOT Analysis Strenghts – Internal • Product (premium chocolate’s) is considered superior to other similar product available in Indonesia market (paragraph 1) • Lower cost labor if produce Chocolate confictionery in Indonesia • Import brand • Indonesia provide sources of material which is main ingredients of chocolate Weaknesses – Internal • Didn’t has own plant (join venture 50:50) Opportunities – External • Indonesian people are very consumptive and easily influenced by advertisement • Food Industry in Indonesia growing so fast Threats –External • Tights competition • Consumption in Indonesia lower than Malaysia • Indonesian market relatively price sensitive • Distribution market product in Indonesia more expensive than Alternative solutions 1...
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To get a market share in Indonesia 2. high margin contribution SWOT Analysis Strenghts – Internal • Product (premium chocolate’s) is considered superior to other similar product available in Indonesia market (paragraph 1) • Lower cost labor if produce Chocolate confictionery in Indonesia • Import brand • Indonesia provide sources of material which is main ingredients of chocolate Weaknesses – Internal • Didn’t has own plant (join venture 50:50) Opportunities – External • Indonesian people are very consumptive and easily influenced by advertisement • Food Industry in Indonesia growing so fast Threats –External • Tights competition • Consumption in Indonesia lower than Malaysia • Indonesian market relatively price sensitive • Distribution market product in Indonesia more expensive than Alternative solutions 1...
displayed 300 characters

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