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Ciba

Essay specific features

 

Issue:

Business

 

Written by:

Clara M

 

Date added:

January 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 309

 

Was viewed:

6399 times

 

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Essay content:

CIBA-GEIGY??s chemical ability and research facilities could improve Airwick??s products and provide Airwick with a better R&D effort with little increase in incremental costs. e. CIBA-GEIGY??s Agricutural Division has products which could be marketed by Airwick. ?¤ Airwick is a profitable company whose earnings may have temporarily plateaued due to severe competition in the consumer segment of their business...
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They have good management, good products, and a good marketing program. They participate in a large, fractured market where the leading competitor is estimated to have only 8% share of the market as compared to an estimated 5% for Airwick. There is a good potential for this division. ?¤ The international segment appears to be a profitable part of Airwick in terms of contribution as a percent of revenues...
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