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Essay

Citibank

Essay specific features

 

Issue:

Business

 

Written by:

Charles W

 

Date added:

March 5, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2731

 

Was viewed:

546 times

 

Rating of current essay:

 
Essay content:

Although there are risks in offering credit cards to many of these countries, it is recommended that Citibank launch two card options; a Standard Card that caters to the lower-middle class consumers with lower incomes, (that meet minimum requirements) and a Gold Card that will provide increased credit ceilings to the upscale markets...
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This approach will introduce the card to the countries that are estimated to have the least amount of risk associated with their economies, political status, and cultural acceptance of credit usage. The successful practices would propagate through to the future expansions and provide a strong foothold into the markets...
displayed 300 characters

General issues of this essay:
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