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Citibank: Launching the Credit Card

Essay specific features

 

Issue:

Business

 

Written by:

Dolores J

 

Date added:

June 24, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1479

 

Was viewed:

9425 times

 

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Essay content:

The initiative is a logical step for a number of reasons. First, the decision aligns with the Citibank's mission in the Asia Pacific ? "to be the most preeminent provider of a wide array of financial services to an increasingly affluent upper- and middle-income market" (page 1). Citibank positions itself as a global company that "views the world as one marketplace and had consistently pursued a global strategy for growth...
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The initiative is a logical step for a number of reasons. First, the decision aligns with the Citibank's mission in the Asia Pacific ? "to be the most preeminent provider of a wide array of financial services to an increasingly affluent upper- and middle-income market" (page 1). Citibank positions itself as a global company that "views the world as one marketplace and had consistently pursued a global strategy for growth...
displayed 300 characters

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