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Essay

Citigroup In Post - WTO China

Essay specific features

 

Issue:

Business

 

Written by:

Petra E

 

Date added:

April 20, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 713

 

Was viewed:

3480 times

 

Rating of current essay:

 
Essay content:

Citigroup took advantage of China's financial shortcomings and seized the opportunity to expand Citigroup's services in China by offering investment banking and personal financial planning. Citigroup Displays Environmental Adaptability in China Citigroup has displayed environmental adaptability in China...
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Citigroup's goal is to "grow our market share over the next five years through or embedded bank strategy" (Pearce and Robinson, 2004, p.18). Through "strong brand equity", which is Citibank's strategic marketing approach has also led to the expansion in China. The following reasons display Citigroup's environmental adaptability and expansion in China: ? Citibank had an emerging markets and global advantage; ? Citibank had been in the foreign market for 100 years; ? Due to Citibank's experience in volatile markets created a level of operational expertise; ? Citibank had the reputation unlike other banks to move in early with the intent to stay...
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General issues of this essay:
Case Analysis: Citibank Citibank Indonesia Citibank Indonesia Citibank SWOT Analysis Citibank case Citibank Citibank Citibank: Launching the Credit Card Citigroup In Post - WTO China Citigroup's Adaptability in China Market Expansion Running head: Citigroup in Post-WTO China Analysis Taking Sides Citigroup in Post-WTO China Citibank CITIBANK CASE STUDY CitiBank Final Paper
 

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