Clark Handling Material Case

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Written by:

Charles A


Date added:

July 1, 2015








No of pages / words:

2 / 440


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5277 times


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It’s losing the market share, if we don’t do anything, we will be worse off. 2. It has lost brand reputation 3. The competition will become more serious: Japanese company and Hyster. • JMC used conjoint analysis and concept testing method in research. The conjoint analysis has been helping other companies in the same situation...
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The result of analysis forecasted the market reaction about the new models. It is a powerful tool to get insight into the underlying preferences. Clark satisfies the requirements of conjoint analysis: 1. Product as a bundle of attributes: Clark’s truck is able to be specified as a collection of attributes...
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