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Co-branding on Industrial Markets
Essay specific features
Written by:
Gloria T
Date added:
December 11, 2011
Level:
University
Grade:
A
No of pages / words:
6 / 1612
Was viewed:
7965 times
Rating of current essay:
Essay content:
He received his Ph.D. and M.Sc. (Specialist Masters Degree) at Lund University, the largest institution for education and research in Scandinavia. His areas of expertise include: brand strategy, consumer culture theory and consumer brand relationships. He has written a number of articles on co-branding: "When Hershey met Betty" (2004) and "Co-branding and the impact on inter-organizational relationships"...
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He has written a number of articles on co-branding: "When Hershey met Betty" (2004) and "Co-branding and the impact on inter-organizational relationships". He is a member of the Association for Consumer Research and speaks Swedish, Danish, English and German fluently. (Suffolk University)
Per Servais is an Associate Professor of Marketing at the University of Southern Denmark...
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