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Co-branding on Industrial Markets

Essay specific features

 

Issue:

Business

 

Written by:

Gloria T

 

Date added:

December 11, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1612

 

Was viewed:

7961 times

 

Rating of current essay:

 
Essay content:

He received his Ph.D. and M.Sc. (Specialist Masters Degree) at Lund University, the largest institution for education and research in Scandinavia. His areas of expertise include: brand strategy, consumer culture theory and consumer brand relationships. He has written a number of articles on co-branding: "When Hershey met Betty" (2004) and "Co-branding and the impact on inter-organizational relationships"...
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He has written a number of articles on co-branding: "When Hershey met Betty" (2004) and "Co-branding and the impact on inter-organizational relationships". He is a member of the Association for Consumer Research and speaks Swedish, Danish, English and German fluently. (Suffolk University) Per Servais is an Associate Professor of Marketing at the University of Southern Denmark...
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General issues of this essay:
Co-branding on Industrial Markets Global Marketing Management Global Marketing Strategies Global Marketing Global Marketing: China Global and Domestic Marketing Global marketing global marketing global marketing global marketing Importance of Small-Medium Enterprises in Australia Six Sigma For Small And Medium-Sized Enterprises Small & Medium Enterprises Small And Medium Scale Enterprises Marketing Global Marketing
 

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