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Co-Opetition: The Organisation Of The Future.
Essay specific features
Written by:
Leroy P
Date added:
February 19, 2015
Level:
University
Grade:
A
No of pages / words:
14 / 3671
Was viewed:
6147 times
Rating of current essay:
Essay content:
This involves pooling resources for a certain objective whilst remaining independent of each other yet still challenging each other and other rivals for the same business.
Zineldin refers to his earlier work suggesting that co-opetition is a kind of business philosophy in which the strategic management of companies should involve steering the business into positive long term relationships with other established players in the field...
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(1998)
Zineldin acknowledges that whilst the organisations may correlate business activities to achieve mutually beneficial exchanges and add value to each others organisations, they will challenge each other in order to maximise their own share holder’s wealth.
He also suggests that promotion of a culture of best practice and striving for excellence is not the same goal as merely doing better than one’s competitors...
displayed 300 characters
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