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Essay

Coca Cola

Essay specific features

 

Issue:

Business

 

Written by:

Jay P

 

Date added:

September 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1815

 

Was viewed:

851 times

 

Rating of current essay:

 
Essay content:

Douglas Ivester, the company’s market share started declining due to political (regulatory), economic, social (consumer), and technological (operations) challenges in the marketplace. While Coca-Cola was trying to consolidate its position in it’s core cola market, there was an increasing shift in consumer tastes in favor of non-carbonated beverages such as juice, tea, and bottled water...
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Local brands in local markets moved in to fill the gap in Coca-Cola’s product lineup, and to cater to the growing local tastes and nationalistic preferences of consumers. Coca-Cola’s global bottling & distribution system, consisting of ten anchor bottlers, was one of its greatest strengths. These independent bottlers like CCE, in which Coca-Cola held a significant minority stake, enjoyed a good run till the currency crises in Russia, Asia and Latin America in 1998 put a strain on the bottlers’ profit margins and on Coca-Cola’s profits in turn...
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General issues of this essay:
Coca Cola Coca Cola Hbc Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca-Cola Coca-Cola coca-cola Coca Cola Coca Cola
 

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