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Coca Cola
Essay specific features
Written by:
George R
Date added:
April 14, 2017
Level:
University
Grade:
A
No of pages / words:
2 / 286
Was viewed:
852 times
Rating of current essay:
Essay content:
Packaging changes have also affected sales and industry positioning, but in general, the public has
tended not to be affected by new products (Allen, 1995).
Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world.
This strategy gives Coke the opportunity to service a large geographic, diverse, area (Bettman, et...
displayed 300 characters
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al, 1998).
? Expansion into third world countries where there is no current presence
? Healthy energy drinks i.e. to compete with Lucozade
The Coca Cola Company usually has contracts with the big restaurants such as McDonald so that the soft drinks of the
company can be linked with the food of the restaurant...
displayed 300 characters
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