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Essay

Coca-Cola

Essay specific features

 

Issue:

Business

 

Written by:

Edgar L

 

Date added:

July 23, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 423

 

Was viewed:

2076 times

 

Rating of current essay:

 
Essay content:

Pepper, Pepsi has found that it is fairly simple to market to that age group, if you think outside the box, and relate to the life of the young adult. At Coca-Cola, we feel that it is time to think outside the box, and sort of slightly veer off the classic image. Overall, our team feels that the best way we can accomplish the feat is to directly appeal to the typical young adult by having an ad campaign based on the outside the box things that young adults enjoy doing...
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There are two catches, however: one is that Coca-Cola will be integrated into the ads. The second is that the commercials and print ads will have an amateur feel. With the success of You Tube, we want to give our commercials the look of footage that a group of friends took when they were enjoying themselves...
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General issues of this essay:
Coca Cola Coca Cola Coca cola Cola Wars Continue: Coke and Pepsi in 2006 Cola Wars Continued – Coke vs. Pepsi in 2006 coca-cola ad campaign coke a cola coke-cola Killer Coke: the campaign against Coca-Cola New Coke; Coca-Cola’S Big Mistake will the smoking ban will affect young adults Coca Cola Tobacco Advertising and its Effects on Young Adults Erikson's Psychosocial Theory Of Development: Young Adults Coca Cola
 

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