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coca cola

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Issue:

Business

 

Written by:

Robert S

 

Date added:

August 17, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 764

 

Was viewed:

2512 times

 

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Essay content:

"Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995). Additionally, according to Bettman, et. al, (1998) Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach...
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It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (Bettman, et...
displayed 300 characters

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