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Coca Cola
Essay specific features
Written by:
Mary C
Date added:
March 16, 2017
Level:
Grade:
A
No of pages / words:
3 / 580
Was viewed:
2322 times
Rating of current essay:
Essay content:
(just an added note, CCCL has some major bottlers who actually control most of these bottling operations. these bottlers are called Anchor Bottlers, i.e. Swire Group, F&N, SABCO etc.)
then this soft drink is distributed around the world through its very efficient distribution system. in some countries the bottlers are also distributors, while in others the distributors are separate from the bottlers...
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in some countries the bottlers are also distributors, while in others the distributors are separate from the bottlers.
the master distributors in a territory appoints sub distributors and through its DSD (direct store distribution) method distributes the products to all the retail channels.
this DSD concept is also applicable for distribution through vending machines...
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