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Coca Cola
Essay specific features
Written by:
Derek H
Date added:
August 9, 2013
Level:
University
Grade:
A
No of pages / words:
11 / 2978
Was viewed:
2622 times
Rating of current essay:
Essay content:
These recommendations include:
· Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey.
· Leverage the Company assets by brand extension into water-based, slightly sweetened refreshment drinks to meet more health-conscious consumers.
· Diversify offerings outside the non-alcoholic beverage market, leveraging the vast distribution network...
displayed 300 characters
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John Stith Pemberton, a local pharmacist. Dr. Pemberton produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed...
displayed 300 characters
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