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Essay

Coca Cola

Essay specific features

 

Issue:

Business

 

Written by:

Derek H

 

Date added:

August 9, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2978

 

Was viewed:

2616 times

 

Rating of current essay:

 
Essay content:

These recommendations include: · Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey. · Leverage the Company assets by brand extension into water-based, slightly sweetened refreshment drinks to meet more health-conscious consumers. · Diversify offerings outside the non-alcoholic beverage market, leveraging the vast distribution network...
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John Stith Pemberton, a local pharmacist. Dr. Pemberton produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed...
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