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Coca-Cola Case Study
Essay specific features
Written by:
Felix R
Date added:
July 1, 2014
Level:
University
Grade:
A
No of pages / words:
8 / 2110
Was viewed:
9162 times
Rating of current essay:
Essay content:
Although Coca-Cola also deals with non-carbonated drinks, its primary products are carbonated drinks.
PEST Analysis
The PEST Analysis is an analysis to examine the macro-environment of Coca-Cola’s operations (Johnson, Scholes and Whittington, 2008).
Political
Like most companies, Coca-Cola is monitoring the policies and regulations set by the government...
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There are no political issues in this instance.
Economic
There is low growth in the market for carbonated drinks, especially in Coca-Cola’s main market, North America. The market growth recorded at only 1% for North America in 2004.
Social
There are changes in consumers’ lifestyles. Consumers are more health conscious...
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