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Coca-Cola case study
Essay specific features
Written by:
Clifford R
Date added:
April 13, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 368
Was viewed:
2139 times
Rating of current essay:
Essay content:
With new technologies and a shift to electronic commerce, they will have to continue to develop new and exciting ways to get new customers while still maintaining their current customers. They have been very successful in the past with their popular television advertisements and their catchy radio jingles but with the new technologies like TiVo, that allow consumers to by pass television commercials and new XM radio that is completely commercial free...
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They have been very successful in the past with their popular television advertisements and their catchy radio jingles but with the new technologies like TiVo, that allow consumers to by pass television commercials and new XM radio that is completely commercial free. This is forcing Coca-Cola to be even MORE creative than ever before to reach its customers...
displayed 300 characters
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