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Coca Cola Company Marketing Plan
Essay specific features
Written by:
Carol M
Date added:
February 12, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 362
Was viewed:
6654 times
Rating of current essay:
Essay content:
Originally it made for athletes. The drink is intended to rehydrate and to replenish the carbohydrates and electrolytes depleted during exercise, especially in warmer climates. The first sport drink in Thailand was introduced 20 years ago by T.C. Pharmaceutical Industries Co., Ltd. launching sport drink named "Sponsor"...
displayed 300 characters
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Pharmaceutical Industries Co., Ltd. launching sport drink named "Sponsor". After a while, Osotspa Co., Ltd engaged in a competition introducing "M-Sport". The world number one Gatorade entered Thai market 10 years ago. Gatorade was not successful in Thai market and is now threatened by the fierce competition among the existing players and the newcomers...
displayed 300 characters
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