Coca-Cola Competitive Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Steven H

 

Date added:

August 30, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2446

 

Was viewed:

1626 times

 

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Essay content:

They wanted some more, and the assistant accidentally used carbonated water to mix the second batch. Instead of medicine, these men had created a fizzy beverage - one that is now consumed around the world. Today people guzzle 1 billion drinks a day from the Coca-Cola Company. But this new beverage was not an instant success...
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But this new beverage was not an instant success. In the first year, Pemberton spent $73.96 promoting his new product but managed to sell only $50 worth. "The Coca-Cola Company" is now the largest soft drink company in the world. Every year 800,000,000 servings of just "Coca-Cola" are sold in the United States alone...
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