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Essay

Coca-Cola information management

Essay specific features

 

Issue:

Business

 

Written by:

Billy M

 

Date added:

January 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 393

 

Was viewed:

9945 times

 

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Essay content:

Retailers that have chosen to participate in this program have also allowed Coke to use their stores as a real-world laboratory, conducting long-term marketing experiments to gather their own data. The type of information gathered varies from store to store. Information gathered by store scanners produce universal product codes, number of items purchased, price, time, and the store name and location...
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Information gathered by store scanners produce universal product codes, number of items purchased, price, time, and the store name and location. The stores that offer frequent shopper programs can track transactions to specific households and monitor purchasing patterns. The observations made by the store employees, as well as Coke's marketing researchers, help to identify shopping behaviors...
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General issues of this essay:
A Financial Analysis of Coca Cola COCA-COLA INVESTMENT ANALYSIS Coca Cola Swot Analysis Coca-Cola Brand Management Analysis Coca-Cola Competitive Analysis Coca-Cola SWOT Analysis Coca-Cola information management If You Were James Gorman, The New Head Of Global Wealth Management, What Information Systems Would You Invest In? Why? Do You Think Morgan Stanley’S Plans For An Integrated Client Information System Are Worthwhile? Killer Coke: the campaign against Coca-Cola New Coke; Coca-Cola’S Big Mistake The Technical System: Information, Information Technology, and Information Systems virgin group and coca cola management strategies Analysis Of Communication Challenges And Potential Solutions: Case Study Of A Laboratory Information Management System Project Team Coca-Cola Management Styles Enterprise Application Software for Various Information Systems
 

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