Coca-Cola information management
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January 9, 2014
No of pages / words:
2 / 393
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Retailers that have chosen to participate in this program have also allowed Coke to use their stores as a real-world laboratory, conducting long-term marketing experiments to gather their own data.
The type of information gathered varies from store to store. Information gathered by store scanners produce universal product codes, number of items purchased, price, time, and the store name and location...
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Information gathered by store scanners produce universal product codes, number of items purchased, price, time, and the store name and location. The stores that offer frequent shopper programs can track transactions to specific households and monitor purchasing patterns. The observations made by the store employees, as well as Coke's marketing researchers, help to identify shopping behaviors...
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