Coca Cola: International Marketing Mix

Essay specific features

 

Issue:

Business

 

Written by:

Jacqueline L

 

Date added:

October 14, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 271

 

Was viewed:

6795 times

 

Rating of current essay:

 
Essay content:

This has led the global companies to make the critical trade-off decision between economies of scale resulting from standardization and the cultural prerequisite of local adaptation. This essay looks at how one of the most successful brands, Coca Cola manages their marketing mix in a global context to get an insight into this debate...
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This essay looks at how one of the most successful brands, Coca Cola manages their marketing mix in a global context to get an insight into this debate. COMPANY OVERVIEW: The Coca-Cola Company focuses on the non-alcoholic beverage market, producing a range of drinks around the world. It is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, primarily carbonated soft drinks...
displayed 300 characters

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