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Essay

Coca cola marketing

Essay specific features

 

Issue:

Business

 

Written by:

Mark D

 

Date added:

September 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 619

 

Was viewed:

10110 times

 

Rating of current essay:

 
Essay content:

John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. First of all we will be discussing the concept of the branding strategy and examining the benefits of branding for any organisation. To define branding: - "A name, a term a symbol or design or a combination of these intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competition"...
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Brands allow the possibility of building the appropriate image, a bundle of meanings, that can make the product more personal, appealing or attractive to consumers" Branding is part of a process. It is one of the important decisions in the development and marketing of individual products and services...
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