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Coca- Cola Overview

Essay specific features

 

Issue:

Business

 

Written by:

Arthur H

 

Date added:

May 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1551

 

Was viewed:

2943 times

 

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Essay content:

A few years later, Asa Candler acquired the formula, established a sales force and began advertising the brand of Coca-Cola. The Coca-Cola became incorporated in 1919 and is now the largest manufacturer, distributor and marketer of non- alcoholic beverages in the world. Nature of the Business Today Coca-Cola markets and connects with consumers using a portfolio of nearly 400 brands in over 200 different countries...
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Coca-Cola has five strategic business units: North America, Africa, Asia, Latin America, and Europe, Eurasia and the Middle East. The company adopted their strategies of success using the following strategic priorities: A. Accelerated carbonated soft-drink growth, led by Coca Cola B. selectively broaden the family of beverage brands to drive profitable growths C...
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