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Coca-cola / Pespi business case HBS

Essay specific features

 

Issue:

Business

 

Written by:

Regena F

 

Date added:

October 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1218

 

Was viewed:

2194 times

 

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Essay content:

That’s why we sometimes will not distinguish concentrate producers and bottlers. However, we have to keep in mind that relations between concentrate producer and bottlers were often strained. Moreover, in terms of operating profit/sales (exhibit 4 - p18), during the period 1980-2004, we can notice that concentrate producer – Coca-Cola company – earned between 21% and 37,1% whereas its largest bottler – Coca Cola Enterprise – only earned between 4,3% and 8,6%...
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There was tough competition between Coke and Pepsi for market share, and this occasionally hampered profitability – especially for the bottlers. But on the whole, the carbonated soft drink industry remained very profitable. Moreover, nothing contributes as much to the present-day success of the Coca-Cola Company (respectively Pepsi) than Pepsi (respectively Coca-Cola Company)...
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General issues of this essay:
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