Key Issues 14
GROWTH IN POPULARITY 14
Overview 14
Coffee Shops 14
Sandwich Shops 14
Consumer Profile 15
Coffee Shops 15
Sandwich Shops 15
Table 8: Increasing Growth of Coffee Shops 16
Table 9: Increasing Growth of Sandwich Shops 17
FOOD ON THE MOVE 18
Overview 18
Consumer Profile 18
Coffee Shops 18
Sandwich Shops 18
Table 10: People Who Prefer to ?Eat in' at Coffee Shops 19
Table 11: People Who Prefer to ?Take-away' at Coffee Shops 20
Table 12: People Who Prefer to ?Take-away' at Sandwich Shops 21
Table 13: People Who Prefer to ?Eat in' at Sandwich Shops 22
Table 14: People Who Prefer Pre-packaged Sandwiches 23
Table 15: People Who Prefer to Made-to-order sandwiches 24
HEALTHY OPTIONS 25
Overview 25
The Supermarkets 25
The Specialists 25
Consumer Profile 25
Table 16: Consumer Profile of ?Healthy' Sandwich Eaters 26
LEGISLATION 27
Coffee Shops 27
LOCATION 27
Overview 27
London-centric 27
ACCESSIBILITY 29
Table 17: Selected Characteristics of a Londoner 29
THE WORKING DAY 30
Coffee Shops 30
Sandwich Shops 30
Table 18: Working Day Visitors to Coffee Shops 31
Table 19: Leisure and Free-Time Visitors to Coffee Shops 32
Table 20: Working Day Visitors to Sandwich Shops 33
Table 21: Leisure and Free-Time Visitors to Sandwich Shops 34
CONCESSIONS 35
THE INTERNET 35
Overview 35
Starbucks Case Study 36
SANDWICHES SWOT ANALYSIS 36
Strengths 36
Weaknesses 36
Opportunities 37
Threats 37
COFFEE SWOT ANALYSIS 37
Strengths 37
Weaknesses 37
Opportunities 37
Threats 37
THE FUTURE 38
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